WE DEVELOP OUTSTANDING 360-DEGREE SOLUTIONS

The key to consistently delivering exceptional results to our clients is our transparent and efficient communication across the board. Pivot consists of in-house departments including Events, PR & Marketing and our latest creative subsidiary spin off – Untitled. Pivot also works in affiliation with industrial design house Simetrija, video powerhouse Must Films and brand/talent agency Verve. Our boutique agency is filled with an eclectic and international mix of resourceful visionaries who thrive on creative innovation and challenges.

EMMELINE YUEN-O’SULLIVAN

MANAGING DIRECTOR/PARTNER

Emmeline has engaged in various distinct global markets, with over 17 years of experience in integrated marketing, communications, advertising and event management.
Her expertise arrives from extensive work at top-level agencies such as McCann Erickson and FCB in Beijing, Octagon in New York, and Asiacontent.com in Singapore, on brands that include Cnet.com, Sports.com, and Eonline.com. more than 15 years of working in China have further gained her a firm grasp of the mainland market, while leaving the window open for novel knowledge in a rapidly transforming environment.
She has worked on major multinational brands from Kraft Nabisco, Motorola, to Nike, Coca-Cola, Triumph, BMW and Rado.

TONNY FU

CREATIVE DIRECTOR

An eye for detail, a flair for beauty and the acumen of a business maven – all aligned in one creative mind. Tonny has carefully honed his craft for over 12 years in the creative industry in China, creating compelling campaigns and introducing fresh concepts to corporate and lifestyle businesses alike. More than just an artistic leader, Tonny demonstrates sheer versatility and talent across an entire spectrum of complementary activities. As the team’s ACD, his knack for creating phenomenal pieces of work in a unique and creative way is remarkable, which led to brilliant results in events for Porsche, KIA, Hennesy and LEE. He leaves no room for uncertainty or error, and takes the liberty to eliminate any possibility of such, inculcating a sense of professionalism and positive work culture in the company.

FRANCIS YUEN

CHAIRMAN

Francis has extensive working and business experience having held several senior management positions previously in the Asia Pacific region,
including at Ingersoll Rand, Trane Commercial Systems Asia, Honeywell International, Allied Signal and most recently as CEO of Hong Leong Asia in Singapore.
His 20 years of experience in senior leadership roles including extensive time spent in China, won him the Shanghai Magnolia Award in 2008 for his contribution to the development of Shanghai City.
Francis has also held directorship in more than 15 companies in the US, Singapore and China.

HELEN YANG

CORPORATE COMMUNICATIONS & CRISIS MANAGEMENT / PARTNER AND ADVISOR

Helen has 23 years of experience in leading corporate communications and crisis management with over 200 organizations from various industries, such as manufacturing & energy, chemical, logistics, retail, hospitality, e-commerce, healthcare, cosmetics, financial service and education.
Her experience covers a wide range of communications related to environment, health & safety, employee relations, change management, executive positioning, market entry and issue management, etc.
Ms. Yang is also an active member of the Chinese, American and British business communities in Shanghai – She is currently a Vice Chairman of Jing An Foreign Enterprise Association, and Vice Chairman of China Hotel Forum, China Chain & Franchise Association.